BNI Member Pete McLaughlin & Mary Ellen McQuire of McClaughlin Associates, the go-to place for all your insurance, in Madison learned about my photography and creative skills through BNI and tole me that I should meet Richard Parri, the idea man behind the new ImageAmmo software for consumers and pros alike. They were right, Richard and I hit it off from the start. 


Friendly, smart, creative, Richard's background was in finance. He built a sizable company that he was at the helm of until 49 when a heart attack changed his course. After 16 years being in the slow lane, the notes and diagrams he created during this time in a simple spiral bound book need to finally come to life. 


Rich Parri, the creative genius behind ImageAmmo at his bank of HD flatscreens demonstrating the  product to me. 


During his time away from the corporate world, he visualized a product that would make presenting images to the world in a unique, dramatic, and interactive way.  The concept got off the ground when Rich met up with Logan Chittenden, a developer that could share Rich's vision. With past experience in game development as well as data management programming, together they refined and grew Rich's notes into the visual treat it has become. More importantly for the consumer and pro alike, a Rhesus Monkey could interface with it. Hyperbole, I know, but it's really stupid simple. 



I had interest in learning more on many levels. As a professional photographer I am always looking for new and creative ways to showcase the many homes my River to Shore Group team presents on line. For the occasional wedding or event I shoot I found ways to share the images with my clients in ways so creative it's not just leading edge, I'd have to say it's bleeding edge. 


Richard and Logan have been working tirelessly on this project for about a year.  I met Richard in his Madison, CT home office perched on the 3rd floor of that takes advantage of serene views his waterfront home's offers. I can't see how I'd get tired of working there. When I arrived the banks of large, flat HD screens reminded me of those TV shows and movies with the super-geek behind a keyboards chasing down criminals, Wall Street thieves, terrorists, and the like. It was simply the perfect venue for him to show me the many ways this product could be used. I was wildly excited. 



Given that a photo is worth a thousand words, the best way to get your arms around the product is to visit:


For me the future is clear. Photography clients would receive a personalized "thumb" drive with their photos and ImageAmmo runtime program on it instead of the old DVD's which can travel a whole lot easier. Buyer's of Real Estate will have a great time exploring the photos of any home I publish online in the very near future. It'll be a killer app for my new iPad to say the least. 


Kiosks are a great use for this technology as well. If you want to see an example Rich and Logan's good work and have a great meal to boot (the make the best pomme frites)  go to Cafe Routier on RT in Westbrook ( where a large touch screen is mounted on the wall in the lounge area for customers to interact with. Very cool. 


I'll be writing more on this great technology as it unfolds. I'll certainly be at the front of the line to incorporate this into my real estate marketing, so hey, Rich and Logan, get the pro-application finished will ya?